Designing, manufacturing, distributing and retailing leather goods, shoes, accessories, haute couture, eyewear, home decoration stuff and cosmetics, watches, ready-to-wear, watches, and jewelry is what the Italian fashion house Armani deals in. This fashion house was founded in the year 1975 by founders Nat Stack and Giorgio Armani. And today, who wouldn’t know it? In order to cater these products to the masses and classes alike, several labels are marketed that have their range from the most expensive to the most accessible. Armani Collezioni, Armani Prive, Giorgio Armani, Emporio Armani (EA7), Armani Jeans (also known as AJ) and Armani Exchange (also called AX) are the places at which the brand markets these products. It is presently headquartered in Milan, Italy giving fashion a new edge. Undoubtedly, it is benefitted from the prestige and maintains the dignity of high fashion that it firmly believes in. A fact for the readers, Armani is the speeding fashion brand defeating even the likes of other Italian luxury brands.
Armani Collezioni was formerly called Giorgio Armani Le Collezioni, and is a sub-label brand of the main brand. This sub-label is relatively expensive than Armani Jeans and Armani Exchange but gives quite a breathing room to other brands such as the ready-to-wear line Giorgio Armani and Armani Prive, which is a haute-couture line. What distinguishes apart Emporio Armani from Armani Collezioni is that Emporio Armani believes to concentrate on a younger age group and aims at the display of each trends coming up in season like other brands in Milan fashion week. On the other hand, Armani Collezioni is a business style that targets the older age group.
The logo of Armani Collezioni is rather more fascinating. It carves black on a white surface; Armani is much larger font than Collezioni written underneath it. Every element is chosen, studied and analyzed that is used in made-to-measure tailored suits and shirts. The two free standing boutiques feature Armani Collezioni collection exclusively- in Paris and in Milan. Also it is sold in high-end fashion boutiques such as Saks Fifth Avenue, Barneys, David Jones, Harrods, Holt Renfrew, Neiman Marcus, Nordstrom, Harvey Nichols, Bloomingdales and the recent one to join the list is Lord and Taylor.
Armani Collezioni Active is dedicated to sportswear alone.
