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Diesel

- The Innovative Approach That Lets You Wear Your Passion!"

Diesel Online Store in India

Diesel, the Italian luxury brand was established in the year 1978 by its founder Renzo Rosso in Molvena, Italy, targeting the young-adult market. The label began exclusively as a custom denim label & later evolved as a lifestyle brand offering varied options for him and her. Diesel with its influential cuts & crafted styles has a great prêt-à-porter collection to offer. Known as a Rebel brand, Diesel India has an unconventional approach towards fashion and can be credited for bringing about a change in the fashion scenario. The distinctively stylish fashion house is an expert in blending comfort with luxury. Bringing an everyday wardrobe staple like jeans into the mainstream luxury segment and building an empire out of it, shows the genius and brilliance of the founder. Even the name of the brand ‘Diesel’ is not very Italian and quite different from other labels that distinguish it from its competitor. It is easy to pronounce and understand which makes it even more relatable for customers all over the world. The approach, the vision, the philosophy of Diesel makes it a favorite of everyone in India and worldwide. The ambitious label with humble beginnings now comes in the top luxury brands and has carved a special position for itself. It offers apparel, footwear, handbags, and accessories for men as well as women.  It operates under two sub labels namely; Diesel and Diesel Black Gold.
 
The label was set up on the concept of declining the submissive and subservient swerve following archetypal of the fashion industry, considering the world as a unique, undetermined massive culture. The company climbed the ladder of success during the year 1985, when Rosso, the creative director acquired complete dominance of the company. And within a span of 5 years, Diesel India laid down its international merchandising campaign in 1996, New York! It is one of the most successful designer labels today with numerous stores worldwide including India, New York, London, San Francisco, Rome, Paris, Berlin, Barcelona, etc.
 
The design & crafting squad aimed to overthrow the fashion authoritarians and let their personal tastes rule the world. It is because of this belief, that Diesel evolved right away in developing flairs, materials, fabrication methods and quality control; securing a striking quality product. Its alternative approach towards fashion ensures creativity and makes the products innovative & standout. The global lifestyle luxury label believes in a borderless world and this idea gets incorporated in the product range as well. Even the company’s campaigns reinforce this idea of breaking away from the usual fashion stereotypes and creating a distinctive identity for the self.  These unique international merchandising strategies are an interesting feature of the brand. These creative and unparalleled strategies have been studied as a model in various institutions. Few campaigns examined as a model are: “Global Warming Ready”, “Be Stupid”, “Live Fast” and “Human After all”. Whenever these campaigns are launched, they create a great buzz and become the talk of the town. They are often criticized as well but never refrain from delivering the message they are meant to. With these brilliant marketing techniques, Diesel brand India always manages to stay in the spotlight.
 
The brand’s creative team embodies a wide variety of individuals and personalities from all around the globe, aiming for an irregular, active vitality in the company. They take inspiration from around the world to come up with new and refreshing collections every year. Diesel faculty and their functioning procedures are unusual and yet generative. Under the brand’s umbrella, the company has both men’s and women’s apparel, fragrance, eyewear, footwear, leatherwear, a luxury line, Diesel Gold, and 55 DSL- the sports arena and Kidswear. 
 
The below mentioned categories are offered in India for him and her by Diesel India.
 

Diesel Clothing

 
The Company introduced itself as a custom denim company offering many powerful styles and cuts. The different styles of jeans for men embody Zathan- slim bootcut jeans in different washes and Thanaz- straight leg slim fit jeans. Options available for women are Matic, low rise, skinny jeans, Lowkey-straight leg cut jeans and Liv- Straight leg jeans. Diesel jeans give a worn-out look which was quite innovative and not thought of back then when the brand started off as a denim exclusive label. But it worked in its favor and paved its way to success. Jeans have always remained at the core of the business and continue to do so.  But apart from denim, even Diesel shirts, Diesel t-shirts, and other apparels are equally impressive. Featuring quirky, unique prints and motifs, Diesel apparels are perfect for wherever the day takes you.
 

Diesel Accessories 

The Diesel Accessories collection includes eyewear, timepieces, and belts for both men and women. The unparalleled Diesel watches feature iconic denim straps, bold and statement making timepieces with intricate designs. The big dial watches have a muscular appeal meant for the modern men on the go. The tough styled timepieces will totally change your style game as the attention grabbing Diesel watches serve as the perfect finishing touch. Diesel belts and Diesel sunglasses are also quite popular and one of the best selling items from this category in India. The refined and contemporary options can elevate the appearance in the most stylish way.

Diesel Footwear 

The collection of inspirational Diesel sneakers, distressed effect boots, and chicly designed sandals is a must have! Diesel sneakers are one of the most comfortable pair of footwear available for him and her, which are not only comfy but stylish too. Apart from them, even the heels for women are not like the usual ones. Some of them feature the hints of denim which is a recognizable style of the company. Other options might feature embellishments like studs, buckle, zip detailing, leopard print, etc. Each pair has an edginess associated with it which will help you to sport something different than the usual. The flattering range sells quite well in India as well as worldwide. Amp up your footwear wardrobe with these sleek options for him & her!

The latest collection by Diesel India can be procured online at Darveys.com at the best deals and prices!

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Diesel Online Store in India

Diesel, the Italian luxury brand was established in the year 1978 by its founder Renzo Rosso in Molvena, Italy, targeting the young-adult market. The label began exclusively as a custom denim label & later evolved as a lifestyle brand offering varied options for him and her. Diesel with its influential cuts & crafted styles has a great prêt-à-porter collection to offer. Known as a Rebel brand, Diesel India has an unconventional approach towards fashion and can be credited for bringing about a change in the fashion scenario. The distinctively stylish fashion house is an expert in blending comfort with luxury. Bringing an everyday wardrobe staple like jeans into the mainstream luxury segment and building an empire out of it, shows the genius and brilliance of the founder. Even the name of the brand ‘Diesel’ is not very Italian and quite different from other labels that distinguish it from its competitor. It is easy to pronounce and understand which makes it even more relatable for customers all over the world. The approach, the vision, the philosophy of Diesel makes it a favorite of everyone in India and worldwide. The ambitious label with humble beginnings now comes in the top luxury brands and has carved a special position for itself. It offers apparel, footwear, handbags, and accessories for men as well as women.  It operates under two sub labels namely; Diesel and Diesel Black Gold.
 
The label was set up on the concept of declining the submissive and subservient swerve following archetypal of the fashion industry, considering the world as a unique, undetermined massive culture. The company climbed the ladder of success during the year 1985, when Rosso, the creative director acquired complete dominance of the company. And within a span of 5 years, Diesel India laid down its international merchandising campaign in 1996, New York! It is one of the most successful designer labels today with numerous stores worldwide including India, New York, London, San Francisco, Rome, Paris, Berlin, Barcelona, etc.
 
The design & crafting squad aimed to overthrow the fashion authoritarians and let their personal tastes rule the world. It is because of this belief, that Diesel evolved right away in developing flairs, materials, fabrication methods and quality control; securing a striking quality product. Its alternative approach towards fashion ensures creativity and makes the products innovative & standout. The global lifestyle luxury label believes in a borderless world and this idea gets incorporated in the product range as well. Even the company’s campaigns reinforce this idea of breaking away from the usual fashion stereotypes and creating a distinctive identity for the self.  These unique international merchandising strategies are an interesting feature of the brand. These creative and unparalleled strategies have been studied as a model in various institutions. Few campaigns examined as a model are: “Global Warming Ready”, “Be Stupid”, “Live Fast” and “Human After all”. Whenever these campaigns are launched, they create a great buzz and become the talk of the town. They are often criticized as well but never refrain from delivering the message they are meant to. With these brilliant marketing techniques, Diesel brand India always manages to stay in the spotlight.
 
The brand’s creative team embodies a wide variety of individuals and personalities from all around the globe, aiming for an irregular, active vitality in the company. They take inspiration from around the world to come up with new and refreshing collections every year. Diesel faculty and their functioning procedures are unusual and yet generative. Under the brand’s umbrella, the company has both men’s and women’s apparel, fragrance, eyewear, footwear, leatherwear, a luxury line, Diesel Gold, and 55 DSL- the sports arena and Kidswear. 
 
The below mentioned categories are offered in India for him and her by Diesel India.
 

Diesel Clothing

 
The Company introduced itself as a custom denim company offering many powerful styles and cuts. The different styles of jeans for men embody Zathan- slim bootcut jeans in different washes and Thanaz- straight leg slim fit jeans. Options available for women are Matic, low rise, skinny jeans, Lowkey-straight leg cut jeans and Liv- Straight leg jeans. Diesel jeans give a worn-out look which was quite innovative and not thought of back then when the brand started off as a denim exclusive label. But it worked in its favor and paved its way to success. Jeans have always remained at the core of the business and continue to do so.  But apart from denim, even Diesel shirts, Diesel t-shirts, and other apparels are equally impressive. Featuring quirky, unique prints and motifs, Diesel apparels are perfect for wherever the day takes you.
 

Diesel Accessories 

The Diesel Accessories collection includes eyewear, timepieces, and belts for both men and women. The unparalleled Diesel watches feature iconic denim straps, bold and statement making timepieces with intricate designs. The big dial watches have a muscular appeal meant for the modern men on the go. The tough styled timepieces will totally change your style game as the attention grabbing Diesel watches serve as the perfect finishing touch. Diesel belts and Diesel sunglasses are also quite popular and one of the best selling items from this category in India. The refined and contemporary options can elevate the appearance in the most stylish way.

Diesel Footwear 

The collection of inspirational Diesel sneakers, distressed effect boots, and chicly designed sandals is a must have! Diesel sneakers are one of the most comfortable pair of footwear available for him and her, which are not only comfy but stylish too. Apart from them, even the heels for women are not like the usual ones. Some of them feature the hints of denim which is a recognizable style of the company. Other options might feature embellishments like studs, buckle, zip detailing, leopard print, etc. Each pair has an edginess associated with it which will help you to sport something different than the usual. The flattering range sells quite well in India as well as worldwide. Amp up your footwear wardrobe with these sleek options for him & her!

The latest collection by Diesel India can be procured online at Darveys.com at the best deals and prices!